Consumers

Whether you are a regulator, a regulated business or a commercial business operating in a competitive market you need to know what your customer wants and what they are willing to pay for it.

Delivering what your customers want

For a regulator it’s probably one of your primary duties when conducting controls. For a regulated business, the most successful business plans are the ones that assure the regulator not just that your business is improving its efficiency, but that it is delivering the products and services its customers want. For everyone else, its a truism that businesses that don’t deliver what their customers want at a price they are willing to pay fail.

Our team has extensive senior practitioner experience not just in developing an understanding of what the customer wants and values, but also in developing a customer proposition and being accountable for a commercial strategy based on that understanding.

Developing customer led propositions

Understanding what the customer wants is only part of the story. We are experienced in taking that understanding and building and delivering a customer proposition based on it. This requires an understanding of not just what the customer wants but also identifying and understanding what the customers’ key drivers are and what they are willing to pay for.

These are complex judgements and require not just technical skills but experience. Our team have extensive and senior level practitioner experience in delivering customer propositions, in both the regulated and commercial world. From the development of customer propositions and willingness to pay for price controls through to the delivery of physical product such as aircraft interiors and lounges, we have the skills and experience to help you.